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Bruce Sturgell
I'm a Father, an artist, an internet marketer, affiliate program manager, social media enthusiast, part time musician, beer connoisseur. I'm on the lookout for creative and interesting people, places, and experiences.
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- Summary
Internet Marketing Strategist with 10 years experience focused on affiliate marketing, social media strategy, SEO/SEM, and email marketing. Experienced in managing strategic partnerships as well as developing and implementing marketing plans. Extensive experience working with startups to establish a significant and profitable online presence.
Specialties: Affiliate Program Development and Management, Project Management, Social Media Strategy, Website Usability Testing, Email Marketing Campaign Development and Management, Marketing Strategy.Experience- Oct 2010 - PresentFounder / Chubstr Media
Chubstr Media is an online marketing company that helps brands better reach and interact with their audiences. We are also a publisher of niche fashion and lifestyle content through our various online properties.
Our flagship site, Chubstr.com, helps men of size find, create, and share their style with the world through informative articles, custom photo shoots, and exclusive shopping deals.
Duties: Develop and manage company consulting relationships, create and implement interactive marketing strategy using affiliate, content, social, email and SEO/SEM channels. Design creative for client/website use, create new business relationships, develop and write site content with editorial team.
- Oct 2009 - Aug 2010Director of Affiliate Strategy / one80one
- Jan 2008 - Feb 2010Owner / Heatseeker Media
- May 2007 - Apr 2008Chief Operations Officer / The KurtLin Group
- Jan 2005 - May 2007Internet Marketing Manager/Consultant / Self Employed
- Jul 2005 - Jun 2006Director of Affiliate Marketing / AllSat.com
- Aug 2002 - Feb 2005Affiliate Account Manager / Travelnow.com
- Jan 2000 - May 2002Promotions Director KHTO/KZRQ / Wilks Broadcasting
Additional Information-
Honors:GLG Educator - Tech, Media and Telecom Council
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Posts
- Bruce Sturgell's Affiliate Marketing Portfolio
- Project Title: EiiCash Affiliate Program Development and Management
- Attachment: none
- Completed: 01/04/2010
- Category: Sales & Marketing > Business Plans & Marketing Strategy
- URL: http://www.eiicash.com
- Description: Developed EiiCash affiliate program from the ground up. Integrated into network system. Created all affiliate tools, recruiting lists, program messaging, and marketing materials. Negotiated with top affiliates in the industry to quickly increase sales through affiliate channel.
Managed program on a daily basis (including affiliate approvals, regular contact, bi-weekly newsletters, creation of promotions, and updating of EiiCash website/social media presence.
Marketed program to targeted affiliate industry websites via email newsletters, PPC, and on site advertising.
- Project Title: Green Cig World Affiliate Program
- Attachment: none
- Completed: 07/01/2009
- Category: Sales & Marketing > Business Plans & Marketing Strategy
- URL: http://www.greencigworld.com/affiliates.html
- Description: Unlike traditional cigarettes that produce harmful smoke containing tar, carbon monoxide, and over 4000 known toxic chemicals; the Green Cig releases a simple water vapor containing nicotine and flavor.
Developed and managed affiliate program for Sid’s Distributing (Green Cig World). Created plan of action based on client’s needs. Developed affiliate program on client’s preferred network platform. Designed banners and created additional tools for affiliate use once in program.
Created recruiting lists and monthly email newsletter template for client to use once program was live. Offered ongoing affiliate program consulting.
- Project Title: Brook Taverner Affiliate Program Development & Consulting
- Attachment: none
- Completed: 02/05/2009
- Category: Sales & Marketing > Business Plans & Marketing Strategy
- URL: http://www.brooktaverner.co.uk/affiliate-program.html
- Description: Brook Taverner are Europe’s largest trade supplier of stock-supported corporate clothing and staff uniforms. From tailored corporate business suits to jackets, trousers, skirts and waistcoats, Brook Taverner have a solution that’s right for your company.
Initial consultation and creation of affiliate program development plan of action. Management of creation of affiliate tools, program messaging, recruitment messaging. Creation of initial recruiting prospect list. Worked with network contacts to ensure proper tracking of affiliate sales and to ensure Merchant met network standards.
- Project Title: Sumo Lounge Affiliate Program Development and Management
- Attachment: none
- Completed: 11/09/2007
- Category: Sales & Marketing > Business Plans & Marketing Strategy
- URL: http://www.sumolounge.com/affiliates.php
- Description: Sumo bean bag chairs are built with high quality rip-proof material that’s very durable and easy to clean. Our high quality bean bags are designed for an urban lifestyle providing a stylish alternative to boring furniture.
Developed Sumo Lounge affiliate program on Shareasale network. Created banners, links, and datafeed for program. Created marketing and recruiting plan of action, as well as promotional plan.
Managed affiliate program upon launch. Approved affiliates and added new ones via recruiting. Created monthly affiliate newsletter for program. Marketed the program through advertising, email, and banner placement.
- Project Title: Powerthin.com Affiliate Program Development and Management
- Attachment: none
- Completed: 07/02/2007
- Category: Sales & Marketing > Business Plans & Marketing Strategy
- URL: http://www.powerthin.com/affiliates.html
- Description: Developed and managed affiliate program for Powerthin.com. Created all affiliate banners, links and additional tools needed for program success. Managed affiliate base in order to ensure affiliates were making sales. Recruited new affiliates to the program.
- Project Title: FrontPoint Security Affiliate Program Development
- Attachment: none
- Completed: 03/01/2007
- Category: Sales & Marketing > Business Plans & Marketing Strategy
- URL: http://www.frontpointsecurity.com/common/affiliate
- Description: FrontPoint’s DIY security solutions protect your family, home, or business with wireless alarm equipment and interactive monitoring. Featuring GE Security technology and five-star customer service, our systems include free shipping, easy setup, and free apps for iPhone, iTouch, and BlackBerry.
Consulted with company to build affiliate program plan of action. Developed affiliate program on chosen platform, including affiliate tools, program messaging, marketing messaging, and recruiting plan of action.
- Project Title: Affiliate Program Manager Hotels.com (IAN.com)
- Attachment: none
- Completed: 02/06/2005
- Category: Sales & Marketing > Business Plans & Marketing Strategy
- URL: http://web.archive.org/web/20050114041205/www.ian.com/ian/signup/home.jsp
- Description: The Interactive Affiliate Network offers travel related products in many different markets around the world; including hotels, flights, packages, car rental, cruises, insurance and activities.
Recently merged program with Expedia.com affiliate program and created the Expedia Affiliate Network.
Increased overall revenue of managed accounts by 26% in 2004 as well as creating 275 city specific niche websites for a top account. Responsible for management of top corporate, CPC and SEO accounts.
• Managed top accounts responsible for over $42 Million of revenue in 2004.
• First employee to sell datafeed integration services to affiliates, resulting in a new revenue stream for the company.
• Assisted affiliates with optimization of their site architecture and SEO/SEM strategy.
• Renegotiated contracts with affiliate accounts.
• Developed strong affiliate relationships, leading to increased sales and use of new products.
• Traveled to visit top affiliates and attend industry conferences.
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Tweets
- RT @mikerugnetta: Is this PBS Nerd t-shirt @bob_beard gave me the coolest thing or what? http://t.co/Vv1iOD8Eo2
- @3littlebirdsint Great post and good points - just sent you a message via your site!
- @srsocietydotcom TY for the follow - does your service work for bigger guys?
- @spthealien Do you have a larger version? If not, we can use the photo you just tweeted me
- @spthealien Ah yes - we DID get your submission and it was awesome! Problem was, the photo collage was too small to look right on our sites
- @standtrooper Bahahaha - sounds like a deal!
- @standtrooper Awesome! We're working out specifics, but it's looking like there may be an event involved
- @spthealien Hmmm - I'll have to go back a look. We have a TON of photo subs that we're attempting to catch up on. Did you send it to tumblr?
- @standtrooper How are all your projects going? Might have another one for you in the near future (if you've got time and all)!
- @spthealien Spencer! How's it going? Thanks for the follow!
- @kingsizetweets Thanks for the follow guys!
- @kred - are you guys having login issues? I'm using chrome and although it's logging me in, it won't move past the login auth page.
- @shoutlet Hi! Is your listening feature part of your existing suite or is it an add-on piece?
- Fiddling with the new itunes - digging the album view for sure. Will it bring me back from Spotify? Maybe if they launch a similar service.
- If you skipped the lines this wknd in order to shop Cyber Monday, you're in luck. Get the best deals for big guys here: http://t.co/eqQCXOg0
- RT @wired: For Thursday, here's how to fry a turkey without setting everything you own on fire (w/video evidence!): http://t.co/h6DcC136
- @_LeGrandGarcon I just sent over an email
- @VigLinkInsider Sweet! Thanks for the info!
- @VigLinkInsider @VigLink - love the Sephora doubled commissions - we'll be promoting it, but where can we see how much that actually is?
- @MonedgeTweets keep us in mind when you put out new products or promos - we'll review them @bigboyfashion
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Recent Tracks
- Reptilia by The Strokes
- Airbag by Radiohead
- Pink Orange Red by Cocteau Twins
- According to Plan by I Love You But I've Chosen Darkness
- You Do You by Bear in Heaven
- Reboot The Mission by The Wallflowers
- Little Soul by Depeche Mode
- Fragile Tension by Depeche Mode
- Wrong by Depeche Mode
- Hole to Feed by Depeche Mode
DeftonesQueens of the Stone AgeNine Inch NailsDepeche ModeFoo FightersThe Smashing PumpkinsMy Chemical RomanceRadioheadArcade FireTV on the RadioMewAlkaline TrioJimmy Eat WorldDeath Cab for CutieTeam SleepBeth OrtonDesert SessionsLiz PhairSilversun PickupsRilo KileyFall Out BoyThe CureThursdayCrystal CastlesPixiesPearl JamThe DistillersTegan and SaraThe KillsGnarls BarkleyStone Temple PilotsThe StrokesThe DecemberistsThe Dead WeatherThe SmithsMark LaneganThe UsedSpinneretteThe NationalJoy Division30 Seconds to MarsYeah Yeah Yeahs†††Modest MouseMudvayneReggie And The Full EffectEagles of Death MetalBlack LipsBear in HeavenGossip- 123 plays
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- Apocalypso by Mew66 plays
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Posts
